Education

The University of Georgia,                                                                  Athens, GA August 2015- May 2019

Bachelor of Arts, Advertising
Grady School of Journalism and Mass Communications

Minor: Women's Studies

Overall GPA: 3.82/4.00

HOPE Scholarship Recipient, Presidential Scholar, Dean's List


Work experience

COPYWRITING INTERN                                                                     Atlanta, GA May 2018 – August 2018

Phase:3 Marketing and Communications                                                               

-Wrote content for the Phase:3 website and blog

-Developed social media posts and captions across all platforms

-Conducted internal and external interviews to create buyer personas

-Created interactive tools and tangibles to help clients understand Phase:3 

-Edited presentations for client pitches and Phase:3 website

 

ASSISTANT MANAGER & SOCIAL MEDIA MANAGER                 Athens, GA May 2016 - Present

High Country Outfitters                                                                                     

-Manage store Instagram account with photos and promotions

-Merchandise store product and window displays

-Provide excellent customer service and assistance selling high-end outdoor gear and apparel

-Conduct opening and closing procedures, exemplifying reliability and punctuality

-Demonstrate leadership, guidance, and training to staff members

 

RAFT GUIDE                                                                     Buena Vista, Colorado  May 2017 - August 2017

American Adventure Expeditions                                                                 

-Provided safe and enjoyable trips down Class III whitewater

-Displayed leadership and communication to customers and co-workers

-Awarded "Guide of the Week" with most Trip Advisor postings

-Educated customers on the area's landscape and history


involvement & skills

AdClub UGA (Advertising Club), VP of Educational Programming, August 2017- Present

ABAC Mentorship Program, Mentee, August 2018 - Present

Brand Ambassador, Hip Bottle, August 2018 - Present

Make-A-Wish Foundation, August 2015 - Present

Computer Skills: Proficient in Excel and other Microsoft services, Crimson Hexagon, Google Analytics, InDesign

Teamwork Skills: Shows leadership and flexibility in group tasks and assignments

Public Speaking Skills: Displays confidence and composure while presenting or speaking to a crowd

Writing Skills: Routine blogger and online portfolio writer: carolineslawson.com